Boutique hospitality and lifestyle brands that are ready to grow but don't have the senior marketing leadership to make it happen. If you're running a lean team, unsure where your spend is going, or watching guests book through OTAs instead of direct, Studio Sylvie works alongside you as your marketing strategy team to lead you where you want to go.

Studio Sylvie works best with ambitious brands who are ready to invest in real growth. That means openness to strategic input and collaboration, not just a team to execute requests and check tasks off a list.

Studio Sylvie's sweet spot is independent and boutique brands — typically properties or groups with lean marketing teams, or none at all. That might mean a single-property hotel with a GM wearing multiple hats, a restaurant group that's outgrown its current approach, or a growing experiential brand that needs strategic oversight without a full-time hire.

Our experience also extends to large hospitality groups and established hotel brands. Where a full internal team exists, Studio Sylvie can step in to lead specific projects — a website redesign, a paid media launch, a new business vertical — taking defined work off the team's plate with senior oversight and clean execution.

Yes. Studio Sylvie is based in Vancouver but works with clients across North America and beyond — including the US, Mexico, the Caribbean, and Europe. Hospitality marketing strategy, digital performance, and guest experience work doesn't require us to be in the same city. We're experienced working remotely and across multiple time zones, and welcome conversations with hospitality brands wherever they're located.

Start by asking where the friction is. Are guests finding you but not booking direct? Is your team executing without a clear strategy? Are you spending on channels that aren't converting? If you can name the symptom but not the cause, that's exactly what the Studio Sylvie Foundations Audit is designed to uncover. We assess the full picture and tell you plainly what needs attention and in what order. You don't need to have it figured out before you reach out.

For most boutique hotels, a full-time senior marketing hire is either premature or cost-prohibitive. A fractional head of marketing gives you the strategic leadership of a seasoned executive at a fraction of the overhead. Someone who owns the marketing vision, guides your team, manages agency and vendor relationships, and ensures every initiative is connected to revenue goals.

Studio Sylvie provides fractional marketing leadership specifically for boutique hospitality brands. That means a senior strategist who understands how hotels operate, what ownership cares about, and how to translate business goals into marketing that actually moves the needle. You get the thinking and the execution without the full-time salary, benefits, or onboarding timeline.

Yes, and it's one of the most valuable times to bring Studio Sylvie in. Pre-opening is when the foundational decisions get made — brand positioning, digital infrastructure, direct booking setup, content strategy, and launch campaigns.

Studio Sylvie has led pre-opening marketing programs for boutique hotel clients and restaurants, covering everything from website development and business listings to photography oversight, e-commerce setup, and guest communications.

Every Studio Sylvie engagement starts with a discovery call to understand your business, your team, and where the gaps are. From there, most clients move into the Foundations Audit — a two to three week deep dive that results in a written report and prioritized action plan. That audit becomes the foundation for everything that follows, whether you engage Studio Sylvie for ongoing fractional leadership or take the plan and run with it internally.

Studio Sylvie retainers are structured around your goals and team, not a fixed deliverable list. Every retainer begins with strategic alignment — understanding your priorities, your resources, and what success looks like. From there, scope is built to match. Retainers require a minimum four month commitment, which gives enough time to assess, align, build momentum, and see measurable results. For teams that have execution covered but need senior strategic input on a lighter basis, quarterly strategy sessions are also available.

Studio Sylvie works with boutique hotels and independent properties to improve direct booking performance — reducing OTA dependency and building a more profitable, guest-owned channel. Our approach combines website and UX assessment, SEO, CRM strategy, and merchandising optimization to identify exactly where guests are dropping off and what's driving them to book elsewhere. Studio Sylvie has helped a boutique hotel client grow direct booking conversion from 0.9% to 2.4% in under six months. If direct booking is a priority, the Studio Sylvie Foundations Audit is the right place to start.

Results vary by engagement and starting point, but some examples: a boutique hotel client grew direct booking conversion from 0.9% to 2.4% in under six months through SEO, UX improvements, and merchandising optimizations. A vacation rental property management group identified 15x revenue growth potential through a targeted digital audit. An extended stay hotel brand generated over $1M in annual email revenue after Studio Sylvie unified its CRM data, built automation flows, and trained local teams — with 4.5x database growth alongside it.

Studio Sylvie uses AI as part of our toolkit, but it can't walk a property, understand the nuance of your guest, build trust with your team, or make the judgment calls that come from decades inside the hospitality industry. Hospitality marketing is relational — with guests, with partners, with the market. The commercial strategy, creative direction, and leadership that moves a boutique hospitality brand forward still requires people who know the industry from the inside.

Every partnership starts with a conversation. Reach out to book a discovery call — it's a no-pressure conversation about where your company is, where you want it to go, and whether Studio Sylvie is the right fit to help you get there.