Strategic marketing
for boutique hospitality

and lifestyle brands.

From visibility to guest connection, loyalty to lifetime value, we help you drive revenue, streamline spend, and build a brand people want to come back to. 2.4% – Our boutique hotel client’s direct booking conversion rate, up from 0.9% in under six months through SEO, UX/UI, and merchandising optimizations. 15x – Revenue growth potential uncovered for a vacation rental property management group through a targeted digital audit and clear action plan for their in-house team. $1M+ – Annual email revenue generated for an extended stay hotel brand after unifying its CRM data, developing automation flows, and training local teams. Plus, a realized 4.5x database growth.
It’s in the bag.
Interior view of a restaurant seen through a window reflecting lamps and building outside, with tables, chairs, and glassware inside.
Studio Sylvie

Selected WORKS

Studio Sylvie Work | Dialtone Coffee & Wine Bar

DIALTONE COFFEE & WINE BAR

Studio Sylvie Work | Smithe House

SMITHE HOUSE

Studio Sylvie Work | The Emily Hotel

THE EMILY HOTEL

Your key to sharper marketing.

ABOUT

Kate Francois

Principal, Studio Sylvie

Kate Francois hospitality marketing strategist Vancouver.

Led by Kate Francois, a hospitality marketing strategist with deep roots in travel, hospitality, and lifestyle, Studio Sylvie is a boutique consultancy built for creative, ambitious brands.

Our extended team includes a trusted network of industry creatives and strategists with experience spanning hotels, restaurants, retail, and destination brands. From photographers and designers to copywriters and campaign leads, we bring together the right talent for each project — keeping things nimble, collaborative, and always on brand.

With more than 20 years of experience each, our network brings a depth of perspective shaped by work with brands such as Fairmont, Small Luxury Hotels, RED Mountain Homes, Kiwi Collection, Earls Restaurants, and Holt Renfrew.

A vertical hotel sign with illuminated panels spelling 'HOTEL' in capital letters, attached to the side of a building with balconies, next to a leafy green shrub.

We know what it’s like to sit on YOUR side of the table.

A woman sitting alone in a cafe near a window, holding a cup, with empty tables and chairs around, partially obscured by dark framing elements.

ON WORKING WITH US

“A true marketing powerhouse - strategic, creative, and deeply committed to building brands that resonate. The Studio Sylvie team brings a rare ability to balance big-picture vision with meticulous execution, ensuring every campaign not only looks great but delivers results.”

A person with glasses, holding a stainless steel shaker, preparing a drink in a dimly lit bar with other bartenders or patrons in the background.

—Javier Cepeda
Managing Partner, Kalido Hospitality

ON WORKING WITH US

“Their creativity shines through in the way they develop campaigns that align with brand vision and connect authentically with guests. From thoughtful social strategies to unique experience design, the work consistently brings fresh ideas to the table.”

A woman sitting outside at a small table at a cafe, reading a magazine, with an open book, a glass of wine, a coffee cup, and a small plate on the table, wearing white high-heeled boots and a trench coat, with two men visible inside through a glass partition.

—Briana Hallstad
US West Coast Regional Director of Sales, Level Hotels & Furnished Suites

ON WORKING WITH US

“Deeply focused on driving revenue and elevating brand performance, [Studio Sylvie] brings both strategic insight and creative leadership. Their professionalism, collaboration, and industry perspective make them a standout partner.”

A waiter in formal attire stands outside a restaurant under a large umbrella, with a door and storefront visible in the background.

—Carrie Ell
VP, Business Development, The Hotels Network

Team carrying too much? Let’s lighten the load.

Let’s Build
Something Memorable