From audits to execution, every engagement begins with clarity.

Studio Sylvie leads marketing strategy and steps in to fill the gaps — auditing what's working, acting as your fractional marketing lead, and managing campaigns. We work alongside your team to build systems they can actually run, and make sure they know how to run them.

Every engagement comes with clear, actionable next steps. No vague recommendations or big ideas you aren't ready for. Just a concrete path forward your team can move on immediately.

Unlike a traditional agency, every Studio Sylvie engagement is led by experienced senior talent — the people shaping your strategy are the same ones delivering the work. We bring a trusted network of hospitality-specialist vendors who understand the industry from the inside. You will never be signed on and handed off to someone green. We stay nimble, close to the work, and as your business and the market evolves, so does our approach.

It means director and executive-level marketing strategy without the cost or commitment of a full-time hire. Studio Sylvie owns the strategy, guides your team, holds agency partners accountable, and ensures every initiative connects back to revenue and brand goals. For boutique hospitality brands, this fills a critical gap — too complex for a coordinator to lead, too costly to justify a full-time executive. We work at the pace and depth your business actually needs.

The Foundations Audit is where most Studio Sylvie engagements begin. Over two to three weeks, we conduct a comprehensive review of your marketing ecosystem — brand positioning, digital visibility, website performance, direct booking conversion, OTA dependency, email and CRM setup, social media, and guest experience touchpoints.

You receive a written report with clear findings and a prioritized action plan, plus a dedicated session to walk through the results together. No vague observations — just a concrete picture of where you are, where the gaps are, and what to tackle first.

For a hotel operator that might mean understanding why guests are booking through OTAs instead of direct. For a restaurant group, it often reveals where spend isn't converting. For a tour or experience brand, it surfaces the visibility gaps holding you back.

Studio Sylvie has used this process to help a boutique hotel grow direct booking conversion from 0.9% to 2.4% in under six months, and to identify 15x revenue growth potential for a vacation rental group through a targeted digital audit.

The Foundations Audit is a standalone engagement with a clear written deliverable — a prioritized action plan you can act on immediately. Some clients take that plan and run with it internally. Others move into an ongoing fractional leadership retainer, where Studio Sylvie stays on to lead implementation and provide hands-on execution. Either way, the audit gives you something concrete from day one.

It depends on what you need. The Foundations Audit is a defined, standalone engagement completed in a few weeks. Fractional leadership retainers require a minimum four month commitment, with scope tailored to your team and goals — enough time to build momentum and see measurable results. For teams that have the execution covered but need senior strategic input, we also offer quarterly strategy sessions. Studio Sylvie doesn't lock clients into open-ended commitments. We'd rather earn the ongoing relationship by delivering results you can see.

Absolutely. Beyond ongoing retainers, Studio Sylvie regularly steps in to lead defined projects that need senior oversight and real execution. That might mean leading a full website redesign, concepting and launching a paid media campaign, or building out a complete sales funnel and brand touchpoints for a business vertical (like a hotel's weddings or events program).

If it's been sitting on the list because your team doesn't have the bandwidth or the expertise to lead it properly, that's exactly where we come in.

No. Real results require an integrated, multi-channel approach that considers the full funnel — not a single channel managed in isolation. Every Studio Sylvie retainer starts with strategic guidance, whether that's realigning marketing plans, developing a campaign, or preparing for a new opening. From there, you can layer on what you actually need — PR, content creation, graphic design, paid media, email marketing — drawing from the Studio Sylvie network if you don't have those capabilities in house. Strategy first, execution second. Always connected, never siloed.