Strategic marketing, built for hospitality and lifestyle brands.
Studio Sylvie partners with boutique hotels, hospitality groups, and lifestyle brands — providing fractional leadership or full-service marketing to fill the gaps for lean teams with senior-level strategy and hands-on execution.
Studio Sylvie is a team of strategists, hospitality experts, and creatives with experience that spans hospitality, travel, food & beverage, real estate, and lifestyle industries. We’ve concepted and launched restaurants, scaled hotel brands across multiple cities and borders, and built global partnership networks for travel brands.
What We Do
Our work blends big-picture strategy with precise execution, helping brands grow their reach, refine their identity, and strengthen guest loyalty. Every project is led by senior talent — the people shaping the strategy are the same ones delivering the work — ensuring clients get expert thinking, real results, and a seamless experience from start to finish.
Led by Kate Francois, a hospitality marketing strategist with 20+ years in travel, hotels, extended stay, and lifestyle.
nimble, collaborative, and always on brand
senior-level strategy with the ability to execute
HOW WE WORK
We know what it’s like to sit on YOUR side of the table.
Our team has worked in-house, on property, on the restaurant floor, and inside the corporate office. We understand not only what needs to be done, but how it actually gets done. Every engagement is led by senior talent who balances brand strategy with operational realities, delivering execution with pixel-perfect precision.
A PEEK AT OUR NETWORK
Behind every project is a collective of talented creatives and strategists — people who understand design, hospitality, and what makes a story resonate.
Our team flexes by project, pulling in the right mix of expertise to keep things fresh, collaborative, and always true to the brand.
These are a few of our core collaborators, the ones most often found bringing Sylvie projects to life.
A digitally focused brand strategist with deep experience across luxury travel and retail, Terrene supports Studio Sylvie clients through brand positioning, partnership development, and campaign strategy. Her background spans niche OTAs, travel tech platforms, and e-commerce, bringing a sharp eye for design, storytelling, and premium positioning.
CONSULTANT, BRAND STRATEGY & PARTNERSHIPS
Terrene Conway
Maya Villanueva & Michael Vanery
BRAND VIDEO AND PHOTOGRAPHY
An accomplished duo behind many of the studio’s campaigns, Maya and Michael bring over 15 years of experience capturing photography and film for hospitality and luxury lifestyle brands worldwide. Their work with clients such as Amex, Four Seasons, and Small Luxury Hotels reflects a refined understanding of how emotion, design, and storytelling connect.
Derrick Pham
PHOTOGRAPHY AND SOCIAL VIDEO
Defined by a cinematic sensibility, Derrick captures quiet moments and authentic detail with a designer’s eye for atmosphere and story. With experience in hospitality marketing, his work blends art and place and has been featured in Vogue and Condé Nast Traveller.